Today, I’m going to show you 10 different marketing strategies that have a proven record of success for small businesses.
Half of these options will probably be viable growth strategies for your unique business.
Online marketing, otherwise called Internet marketing, depicts the utilization of electronic channels to advance, market, and publicize an organization and its image. Organizations can use an assortment of channels, including email, search, web-based media, and the sky is the limit from there.
1. Create a website
“A website is your most powerful tool for communication.”
A website is a unique way to connect with the world. Regardless of whether you decide to make a site to share your love for dogs, educate individuals regarding your business, sell items or some other reason there are no limits to what you can do!
2. Social Media Marketing
Social Media marketing is the utilization of social media platforms to build your brand and create brand awareness. This involves creating and publishing content to engage your followers or entice new followers.
The ruling Social media platforms (right now) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
3. Create a E-book
An electronic book, also known as an e-book or eBook, is a book publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices.
1] Although sometimes defined as "an electronic version of a printed book"
[2] some e-books exist without a printed equivalent. E-books can be read on dedicated e-reader devices, but also on any computer device that features a controllable viewing screen, including desktop computers, laptops, tablets and smartphones. – Wikipedia
With the benefits of utilizing an Ebook you can leverage this tool as a highly effective marketing technique. Your existing customers can benefit as well as new leads
4. Blogging
Blogging enables you to reach the billions of people that use the Internet. Blogging can help you promote yourself or your business. Blogging works as a method for attracting an audience because it provides something of value to them before asking for anything in return. Blogging can lead to other business/traffic generating opportunities. For example, speaking engagements or press.
Benefits of Blogging
a. Tell Your Story
b. Stand Out
c. Validate Expertise
d. Establish Authority
e. Attract an Audience
f. Make Money
g. Meet New People
h. Create Opportunities
5. Create a Youtube Channel
YouTube is the second largest search engine in the world. When people are searching for video content, YouTube is the number one place to look. Additionally, YouTube is owned by Google, the largest search engine in the world. If users are using Google to find video content, YouTube links are in the first positions on the results page. This is where you want to be.
6. Email Marketing
Email marketing is the cornerstone of digital marketing. Most of the people who visit your site will not buy from you immediately. Capturing contact info for additional marketing and “lead nurturing” is the best way to sell in 2020, and email remains the highest converting channel for interacting with leads.
7. Promote a Free Product or Service
Promotional products have been in use as a cost-effective marketing tactics for years. Right from new businesses to big enterprises, these giveaways are marketers’ favorite.
Promotional products can drive consumers to your business in a cost-effective way. These giveaways bring instant brand recognition. You can expand the reach of your products or services amongst a larger audience. These items are also excellent for building a solid customer base and driving customer loyalty.
Reasons to Promote a Free Product or Season
a. Instant Brand Recognition
b. Low Cost Marketing
c. Exposure for Business
d. Customer Loyalty
8. Host a Webinar
A webinar is essentially a seminar that takes place online. It can be in the form of a presentation, demonstration or discussion.
Webinars are often used as lead magnets for email marketing and the right topic can drive a large batch of new subscribers to your list. It can also be used to build credibility with your current subscribers.
9. Online Networking (Join Local Online Business Groups)
Online communities are the best places to meet people.
The world of entrepreneurship has dramatically changed in the last 10 years. Adding value to customers is way more important than selling. Offering information for free has become an industry standard.
That’s why you see so many people on Youtube, Instagram and other social media that are spending more time than ever engaging and giving over their knowledge and expertise to their potential customers. Trust is built instantly when a brand or a business is being helpful to people, for no charge.
One of the most amazing things that have developed because of that are online communities, places where an entrepreneur can go and learn new skills and communicate with both customers and potential business partners.
Joining local business groups will give you the opportunity to meet up with other like-minded people who already share some common ground with you: owning a business. While a lot of more general entrepreneur groups exist, there might also be some niche-specific groups and meetups in your area.
These groups are a great opportunity to bounce ideas off other smart people, share referrals, find talent, and identify new opportunities.
10. List your Business on Google ( Google my Business)
Google My Business is a free local marketing tool that allows business owners and marketers to manage how their business is displayed on Google Search and Google Maps. It is a listing on Google that shows your name, address, contact information, website link, and hours of operation.
Share below in the comments some of your online marketing strategies.
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